How Cool Brands Stay Hot: Branding to Generations Y and Z: Van Den Bergh, Joeri, Behrer, Mattias: 9780749477172: Amazon.com: Books
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PDF) “Wow! It's Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
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How Cool Brands Stay Hot: Branding to Generation Y: Van den Bergh, Joeri, Behrer, Mattias: 9780749462505: Amazon.com: Books
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